Retail Market Scenario of Aluminium Foil Industry

Retail Market Scenario of aluminium interrupt IndustryABSTRACTThis seek is an attempt at understanding the Retail Market Scenario of atomic number 13 span Industry in Mumbai. It studies the distribution channel in the industry, factors that brook light-emitting diode to the presence of strong greases like Freshwrapp and the likes in the Kitchen Foil sector. It also includes a detailed subscribe of the impact of Advertising sales onward motion on calculate Sale and Brand Aw beness in the said crop category.The master(prenominal) Objectives are to infer whether advertising/ Sales promotion garters Direct Sale and Brand Awareness, to show the awareness of the growth to let the customers know, what our harvest-tide is, its benefit and utilitys. How our product is diametric from competitors product. The methodologies employ in the consider vagabond primarily around primary and secondary selective in realiseation collection via create reports of competitors and via survey (exploratory look for).The settleings are that the brand awareness of the product has increased to a greater extent than double within two months duration and now we should promote the ad hoc eccentric of our product and increase the sales by converting the awareness of the product into sales.Ab push through The CompanyINTRODUTIONName of the Organization Egg scratch line BBN India Advertising Design Pvt. Ltd. goerning body Year-2004Firm shell-Pvt. Ltd.Nature of Business- Advertising DesigningLevel to Expand-InternationalPhilosophyAt Eggfirst BBN India, we share similar sentiments. And to achieve that, we proceed that extra hard. We put in that extra effort. We strand so forth that extra mile. And it all directly translates into superlative feat for you. We follow the old fashioned mantra your success is our glory.Values-IntegrityHonesty in e very actionCommitmentOn the foundation of integrity, doing whatever it takes to deliver, as promised.PassionMissionary ze al arising out of an emotional engagement with workSeamlessnessThinking and working together across functional silos, hierarchy levels, military controles And geographies. system Planning and emotional stateIt all starts with providing a st stridegic direction for clients documentarys. dodging PlanningPutting years of experience and expertise to use, they seduceulate a unique, insightful strategy to success estimabley achieve clients grocery storeing objectives.Market ResearchEggfirst backs their experience and knowledge by intensive and incisive question. Thoroughly analyzing the market conditions, current trends, case studies, competition and opportunitiesall to arrive at a gentle strategy.Creative Strategy and ExecutionEggfirst thoughts are often limited by a straightjacket of habits, norms, conventions and presumptions. Add to that iron boots of the fear of failure. Theres need to break-away from the constraints of traditionality and explore the unknown. Unbound even by infinity.Thats exactly what Eggfirst do. They use creativity to give clients their brand the uniqueness.SERVICESBrand Building and Corporate identicalnessA distinct brand identity that stands out from the crowd in a important way.CampaignIntegrated messaging across media. patsyStrategically aligned and creatively driven ads unsandedspaper, magazine and opposite cross media.AV/ MultimediaTVCs as comfortably as audio-visual representation (linear or non-linear) for corporate presentations, product presentations, launch presentations, demo presentations, etc.RadioInnovative, meaningful and effective radio jingles to communicate your message.OutdoorTraditional outdoor validating like hoardings, banners and bus-panels as well as BTL collateral such as wall paintings and shop-signages.Events, Exhibitions and PromotionsEvent, Exhibition and Promotion particularized campaigns that include theme ideation, pre-invitation mailers, perish backdrop design, event collateral design, A V presentation, post-event mailers and gift ideas.Internal conversationCampaign ideation and execution for internally spreading specific messages like node Sensitivity, Employee/ Customer Feedback, Training/ Induction, CSR, IT Awareness, Voice of Employee, Employee Motivation etcSales and Marketing confirmativeNewsletters, brochures, presentations, white papers, case studies, data sheets, POP collateral, posters, etc.Web interactional website using various technology platforms, reckon Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive traffic, and online campaigns (banners, mailers, newsletters etc.) including pay-per-lead email campaign.Direct Marketingcommunicating on a one-on-one basis with clients target audience through direct mailers, SMS campaign, telemerchandising and other traditional as well as innovative direct marketing tools.SWOT ANALYSIS-a) STENGTH-Satisfy all ineluctably of their customers.Delivering on timeCreative and innovative in advertisem ent plane sectionQuality outputThey deem globular exposure as well, with higher(prenominal) rewards appreciation.Team working environment is very efficient.b) WEAKNESS-Relatively new participant in an extremely competitive business sectorNot progressive into ATL advertising yetc) OPPORTUNITIES Can enter the orbicular markets to attract global customers.Clients advance with new products to get advertisement.d) THREAT-Established Players as Competitors from domestic and planetary marketCustomers preference and insight being changed every now and accordinglyRelatively naive in the ever-blooming Advertising industry.Eggfirst BBN India is the Indian arm of BBN International, establish out of Mumbai, India. A full-service advertising agency, Eggfirst offers end-to-end creative solutions for various business challenges. They are passionate about creating and fostering brands. They absorb a unsubdivided purpose Create brands that people will love remember and buy. through wit h(predicate) a combination of research, strategy, creativity and technology, they help their clients discover the potential of their brand, and unleash it.Some successful Contract-Jab ghar ki raunak badhani ho, diwaron ko jab sajana ho Come to, Eggfirst BBN India. The India focuse arm of BBN International, Eggfirst BBN India is a full service ad agency offering end-to-end creative solutions for energizing brands.Paani mein rehkar bhi yeh kam gale, dhero kapde dhoye aur zyaada chale Thats what near clients look for in their ad agency and thats exactly what they will find at Eggfirst BBN India. Combining the agility speed of a Concorde and the performance reli capability of a Boeing 747, Eggfirst will take your brand on an enriching journey of aah se ah-a tak. Zyaada de ujala, din-o-din chalne wala, Eggfirst has implike in the Indian summer for years now. Working at the terra firma level with some of the leading brands in India, they have rolled delightfully in the muddy puddle of marketing advertising, unaccompanied to realise daag achche hai.Dhero Kapde dhoye aur Zyaada chale. Thats Eggfirst. glide slope to Eggfirst BBN India with a marketing problem is like going to a eating house when youre really hungry. Theres everything you care for (End-to-end advertising solutions). It offers a seven course meal (Research, Branding strategy, Creative strategy, Creative rendition, Media planning, Media buying, Launch). With the flavouring of clients choice (Creative, direct, humorous, emotional).Every pointedness on the platter gets Eggfirsts special attention right from the time of handpicking the raw materials till the time they lays it out for their clients.Its a wholesome experience. Not solo will the delicious food leave the client satisfied and delighted, the quality of service will simply stun them.Media planning and buyingThe utmost frontier, connecting with clients target audience in the most effective way separately brand is unique. So how why sh ould the medium be common? considerable back, a farmer in England, who used to rent out his kine to companies, came up with a unique and an extremely effective marketing strategy. He sprayed company logos on the cows. This helped the companies get recognition and visibility change magnitude their brand equity..Media PlanningPlanning a mix of media, a able blend of traditional and innovative, in a way that it helps clients break-through-the-clutter and reach out to their target audience effectivelyMedia BuyingCapabilities to buy media that best suits the strategy. muchover, ensuring that non-availability is neer an obstacle in clients pathWindfallTranslating a product into a brand a successful brand its easier said than done. An exceptional brand success story is scripted with an exceptional culture. And thats precisely what clients will find at Eggfirst BBN India. And a lot moreGlobalizationIntegration of global expertise and network with incisive understanding of Indian cond itionsThe sales and marketing harmonyDriven by the understanding that sale is the ultimate place and marketing the essence.Adding value, subtracting expensesFocused on adding tangible value, reducing wastagesIf clients were a lanternEggfirst would be the oil. If clients were a pajama, Eggfirst would be the strings.ClientsOberoiEureka ForbesHoneywellJohnson JohnsonHDFC BankDeutsche BankTen sports title- hopeer JP Morgan etc.Objective of the projectTo infer whether Advertising/ Sales promotion helps Direct Sale and Brand Awareness.To make the awareness of the product.To let the customers know, what our product is, its benefit and advantages.How our product is assorted from competitors product.MethodologyThe methodology followed in this project involved the following Phases Collection of Data Type of the project analytic thinking of Data Conclusion RecommendationData Collection-Data is collected by following methods- soft ResearchPrimary Research Field Work. subaltern Research Online. proportional/ Industry analysisQualitative ResearchQualitative Research is about investigating the features of a market through in-depth research that explores the background and context for decision making.There are two main qualitative methods depth interviews and focus groups. However qualitative research rat also include techniques such as usability test, brainstorming sessions and vox issue surveys.Primary Research-Primary research involves gettingoriginal datadirectly about the product and market. Primary research data is data that did not exist in front. It is designed to answer specific questions of interest to the businessThis is about filling up questionnaire, and the questionnaires were filled by Retailers as well as Consumers with two different sets of Questions. I have done research at following places.Western SuburbsKandivli 6.SantacruzBandra 7. JogeshwariDadar 8. MaladLower Parel 9. AndheriPowai 10. Goregaon to the south BombayColabaNapean Sea RoadKemps C ornerCentral SuburbsKurlaChemburNew Bombay FarthestVashiSanpada ingrained Samples 300 (min)Secondary Research-Secondary marketing research, or desk research,already exist in one form or another. It is relatively cheap, and whoremaster be conducted rather quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions).Comparative/ Industry analysis-Comparative or industry analysis is includes analysis with respect to another actor in the same field. It gives real picture where product stands in the market.Type of the project-Market research project abbreviation of DataThis involves analysis of data collected by above methods.Conclusion RecommendationAfter finish of the entire analysis, interpretation recommendation were make on the basis of figures and diagrams.Limitati ons of the studyInadequate information.Sample Size.Cannot disclose the product name as per companys guideline. delusory answers that might affect our conclusion.Unwillingness of the Retailer to answer.Biases and prejudice due to Sales margins on the Retailers opinions.Market size of aluminium botch up-aluminum indulge is widely used, the experts according to their characteristics of different applications, it is divided into more than 20 varieties. Different countries due to differences in levels of economic using, consumption structure of aluminium muff unfit gap there. Developed countries in Europe and the United States, aluminium foil packaging products for 70 portion of the total demand. In the Chinese market, aluminium is mainly used as industrial raw materials manufacturing, packaging and aluminium foil and 30 percent of the total domestic demand.Into the twenty-first century, market competition and product homogeneity of trends, to stimulate the rapid development of the product packaging. 2002, the global packaging market size has more than d billion U.S. dollarsThe estimated markets for aluminium foil containers are as followsCompetitive Analysis of Alumunium foilThe above analysis shows that who the major players in aluminium industry. Hindalco handss the first position and Gul Foil is on 5th position.LITERATURE REVIEWWhat is aluminium Foil-Aluminium foil is the thin admixture leaf aluminium with a thickness of not more than 0.2 mm. However, most commonly used foils have thickness of 0.006 mm. It is used for various reasons like, packaging of food, packaging of pharmaceuticals product etc.Packaging today responds to consumers demands for choice and thingmabob as well as changed production and distribution conditions and systems. By unafraidguarding product quality, packaging allows products to be transported and distributed locally, regionally and even globally, thereby making valuable food resources available to a wider population . In modern households, people increasingly turn to the use of fully-prepared meals, transcribed and frozen foods, in a wide variety of portion sizes, to keep time in cooking and preparing meals. Packaging makes this possible.Raw Materials atomic number 13 poesy among the most abundant fragments aft(prenominal)wards oxygen and silicon, it is the most plentiful element found in the earths surface, making up over eight percent of the crust to a depth of ten miles and appearing in nearly every common rock. However, atomic number 13 does not occur in its pure, bimetallic form but rather as hydrated aluminum oxide (a categorization ofwater and aluminum oxide) combined with silica, iron oxide, and titania. The most significant aluminum ore is bauxite, named after the French town of Les Baux where it was discovered in 1821. Bauxite contains iron and hydrated aluminum oxide, with the latter representing its largest constituent material. At present, bauxite is plentiful enough so t hat only deposits with an aluminum oxide content of forty-five percent or more are mined to make aluminum. C formerlyntrated deposits are found in twain the northern and southern hemispheres, with most of the ore used in the United States coming from the West Indies, North America, and Australia. Since bauxite occurs so close to the earths surface, mining procedures are relatively simple. Explosives are used to open up large pits in bauxite beds, after which the top layers of dirt and rock are cleared away. The exposed ore is thus removed with front end loaders, piled in trucks or railroad cars, and transported to impact plants. Bauxite is heavy (generally, one ton of aluminum can be caused from quadruplet to six tons of the ore), so, to reduce the cost of transporting it, these plants are often set(p) as close as possible to the bauxite mines.The Manufacturing ProcessExtracting pure aluminum from bauxite entails two processes. First, the ore is polishd to eliminate impurities such as iron oxide, silica, titania, and water. Then, the consequence aluminum oxide is smelted to resurrect pure aluminum. After that, the aluminum is rolled to produce foil.RefiningBayer processThe Bayer process used to refine bauxite comprises four tonuss digestion, clarification, precipitation, and calcinations. During the digestion stage, the bauxite is ground and mixed with sodium hydroxide before being pumped into large, pressurized tanks. In these tanks, called digesters, the combination of sodium hydroxide, hop up, and pressure breaks the ore pig into a saturated solution of sodium aluminates and insoluble contaminants, which settle to the buns.The adjacent phase of the process, clarification, entails sending the solution and the contaminants through a set of tanks and presses. During this stage, material filters trap the contaminants, which are then disposed of. After being filtered once again, the remaining solution is transported to a cooling tower.In the attac hed stage, precipitation, the aluminum oxide solution moves into a large silo, where, in an adaptation of the Deville method, the fluid is sown with crystals of hydrated aluminum to promote the formation of aluminum particles.Calcinations, the final step in the Bayer refinement process.SmeltingSmelting, which separates the aluminum-oxygen compound (alumina) produced by the Bayer process, is the next step in extracting pure, metallic aluminum from bauxite. Although the procedure currently used derives from the electrolytic method invented contemporaneously by Charles Hall and Paul-Louis-Toussaint Hroult in the late nineteenth century, it has been modernized. First, the alumina is dissolved in asmelting cell, a deep steel mold lined with carbon and filled with a heated liquid conductor that consists mainly of the aluminum compound cryolite.Next, an galvanizing current is run through the cryolite, causing a crust to form over the top of the alumina melt. When adjunctal alumina is per iodically touched into the mixture, this crust is broken and stirred in as well. As the alumina dissolves, it electrolytically decomposes to produce a layer of pure, molten aluminum on the bottom of the smelting cell. The oxygen merges with the carbon used to line the cell and escapes in the form of carbon dioxide.Rolling foilAfter the foil stock is made, it must(prenominal)(prenominal)iness be reduced in thickness to make the foil. This is accomplished in a rolling mill, where the material is passed some(prenominal) times through metal rolls called work rolls. As the sheets (or webs) of aluminum pass through the rolls, they are squeezed gossamer and extruded through the gap between the rolls. The work rolls are paired with heavier rolls called replacement rolls, which apply pressure to help maintain the stability of the work rolls. This helps to hold the product dimensions within tolerances. The work and backup rolls rotate in foe directions. Lubricants are added to facilit ate the rolling process. During this rolling process, the aluminum occasionally must be annealed (heat-treated) to maintain its workability.As the foil sheets come through the rollers, they are trimmed and slitted with circular or razor-like knives installed on the roll mill. Trimming refers to the edges of the foil, art object slitting involves cutting the foil into several sheets. These steps are used to produce narrow coiled widths, to trim the edges of coated or laminated stock, and to produce rectangular pieces. For certain fabricating and converting operations, webs that have been broken during rolling must be join back together, or spliced. Common types of splices for joining webs of plain foil and/or backed foil include ultrasonic, heat-sealing tape, pressure-sealing tape, and electric welded. The ultrasonic splice uses a solid-state weldmade with an ultrasonic transducerin the overlapped metal.Finishing processesFor many an(prenominal) applications, foil is used in I V / combination with other materials. It can be coated with a wide range of materials, such as polymers and resins, for decorative, protective, or heat-sealing purposes. It can be laminated to papers, paperboards, and plastic films. It can also be cut, formed into any shape, printed, embossed, slit into strips, sheeted, etched, and anodized. Once the foil is in its final state, it is packaged accordingly and shipped to the customer.Quality ControlIn addition to in-process control of such parameters as temperature and time, the finished foil product must meet certain removements. For instance, different converting processes and endusers have been found to require varying degrees of dryness on the foil surface for satisfactory performance. A wet ability test is used to determine the dryness. In this test, different solutions of ethyl alcohol in distilled water, in increments of ten percent by volume, are poured in a uniform stream onto the foil surface. If no drops form, the wet abilit y is zero. The process is continued until it is intractable what minimum percent of alcohol solution will completely wet the foil surface.former(a) important properties are thickness and tensile strength. Standard test methods have been developed by the American Society for Testing and Materials (ASTM). Thickness is determined by weighing a try and measuring its area, and then dividing the weight unit by the product of the area times the demoralise density. Tension testing of foil must be carefully controlled because test results can be affected by rough edges and the presence of small defects, as well as other variables. The sample is placed in a traveling bag and a tensile or pulling force is applied until shatter of the sample occurs. The force or strength essential to break the sample is measured.The Future of Aluminium FoilThe touristedity of aluminum foil, especially for flexible packaging, will continue to grow. Four-sided, fin-sealed pouches have gained wide populari ty for military, medical, and retail food applications and, in big sizes, for institutional food service packs. Pouches have also been introduced for packaging 1.06 to 4.75 gallons (4-18 litres) of drink for both retail and restaurant markets, and for other food service markets. In addition, other products continue to be developed for other applications. The increase in popularity of microwave ovens has resulted in the development of several forms of aluminum-based semi-rigid containers designed specifically for these ovens. More recently, special cooking foils for barbecuing have been developed.However, even aluminum foil is being scrutinized in regard to its environmental friendliness. Hence, manufacturers are increasing their efforts in the recycle area in fact, all U.S. foil producers have begun recycling programs even though aluminum foils total tonnage and capture rate is much lower than that of the light-headed-to-recycle aluminum cans. Aluminum foil already has the advant age of being light and small, which helps reduce its contribution to the solid waste stream. In fact, laminated aluminum foil packaging represents just 17/lOOths of one percent of the U.S. solid waste.For packaging waste, the most promising solution may be source reduction. For instance, packaging 65 pounds (29.51 kilograms) of coffee in steel cans requires 20 pounds (9.08 kilograms) of steel but only three pounds (4.08 kilograms) of laminated packaging including aluminum foil. such(prenominal) packaging also takes up less space in the landfill. The Aluminum Associations Foil Division is even developing an educational program on aluminum foil for universities and professional packaging designers in order to help inform such designers of the benefits of switching to flexible packaging.Aluminum foil also uses less energy during both manufacturing and distribution, with in-plant scrap being recycled. In fact, recycled aluminum, including cans and foil, accounts forover 30 percent of th e industrys yearly supply of metal. This number has been increasing for several years and is expected to continue. In addition, processes used during foil manufacturing are being improved to reduce air pollution and hazardous waste.Few Brands customary in the market.FRESHWRAPPSUPERWRAPHOMEFOILNUTRIWRAPJACKSONFRESHWRAPPHindalco is Asias largest integrated primary producer of aluminium and among the most cost-efficient producers globally. Its house foil brands include Superwrap, Freshwrapp and Freshpakk semi-rigid containers, which are convenient and popular with consumers.Delivering never-before-tried solutions to customers in India and across the globe, Hindalco has the distinction of being Indias premier supplier of foil and foil laminates plain lacquered and printedHindalcos best quality of Food Wrapping Foil that are basically used for wrapping food items such as chapatti, sandwiches and others. The product are available in different types of specification, they are made and de veloped from high quality materials. These products are available in different types specification.11 micrometer gauge X 300 mm 72 mtrs , 18 mtrs , 9 mtrs , 120 grams , 50 gramsSUPERWRAPStore About this product Superwrap Aluminium Foil by Hindalco 72metre Keeps the food fresh and hygienic wherever you take.with this new Superwrap Pure Aluminium Foil by Hindalco. Mfg. by HINDALCO INDUSTRIES LTD. (foil division)HOMEFOILHygienically safe for wrapping, storing, covering, sealing, baking and grilling of food products.Keeps food warm and fresh, with aroma and taste intact.Unique rust proof cutter for easy dispensing.Homefoil Jumbo rich 75m x 300mm law A14HJBHomefoil Jumbo Yellow 35m x 300m, 500 gm Wt. Extra thick Code A12JYHomefoil Jumbo Red 99m x 300mm Code A8HJRNUTRIWRAP-Nutriwrap is aluminium foil which is mainly used for food packaging. It is an 11 micron aluminium foil which can be used for sweet boxes and lunch packaging. 11 micron being used against market standard of 9 micro n matching international standards embossed foil being launched for the first time in india better strength more value for notes edge over competitorsProducts 9 meters pack (economy, standard, premium ) for house hold use. special economy size of 225mm width introduced for sweet boxes . 18 meters institutional pack . 72 meter jumbo pack for bulk users (hotels, messiness catering) pull-up sheets for roti-wrap, sandwich-wrap, fast food / snacks restaurant.Why Aluminium FoilFreezer-to-oven convenienceThe only packaging that can withstand extreme temperature changes, aluminum can go from the freezer to the oven to the table saving time during food preparation.MicrowaveabilityIts align aluminiumfoil containers can be used in microwave ovensIn fact, foods heat more thoroughly in aluminium than in plastic and observe more of their original texture and flavor.TransportabilityAluminium containers are leak-resistant, sturdy, stackable, and keep foods undecomposed than plastic or Styr ofoam containers.Easy clean upChoose easy clean-up or no clean-up. After cooking, save your aluminum containers and recycle them.Tri-oven abilityNot only can aluminium containers be used in a microwave oven, they also stand up to conventional ovens and wassailer ovens without melting, charring, or compromising the foods original flavour.These attractive properties of rolled aluminium used in packaging can be summarised(1) Durability and StrengthAluminium foil is commonly produced in the 1000 series alloys, alloyed only with iron and silicon. These alloys work harden when subject to cold deformation. The thickness (gauge), alloy and temper can be chosen so that the exact properties required can be achieved. Stamped foil containers therefore retain their shape and rigidity.(2) igniterThe low density and thinner sections of aluminium compared with some competing packaging materials means a reduced weight, saving energy in transport.(3) Thermal conductivityAluminium is an excellent co nductor of heat and therefore the chilling and high temperature of the contents of aluminium packaging can take place quickly, with marginal thermal gradients.(4) Heat ResistanceAluminium packaging resists a very wide range of temperature, from the very cold to the very hot. There is no risk of cracking, melting or burning. Aluminium packaging products can be stored in the coldest deep freeze and heated in the hottest oven.(5) Barrier PropertiesAluminium foil acts as a total barrier to light, gases and liquids and can blossom forth the useful life of foodstuffs for long periods of time, measured in years.(6) Food and take up CompatibilityThe vast majority of foods and drinks have no adverse effects on uncoated aluminium, so there is no contamination. With very acid or alkali ingredients a wide range of food-contact coatings are available affording full protection to the contents of the foil packaging or the can.(7) Decorative strengthAluminium foil and can stock is compatible w ith all make processes so that the contents of the foil or the can be beautifully