Essay --

Executive SummaryThe Sun Products Corporation has designed a product that cites buyers an easy and affordable fashion to effectively soften their laundry. Proper fabric softening is the most effective process available to reduce static cling and stiffness in clothing. faulty laundry techniques result in wrinkles, faded materials, and the breakdown of fabrics. Studies have shown that proper washing procedures can slow down the deterioration of fabrics and lengthen the life of array while making the whites whiter and colors brighter over a longer period of time. The greatest solution to this problem stems from the lack of use of fabric softeners. Existing products offer no effective or affordable solutions for ensuring laundry comes out soft and snuggly. Treatment of clothes costs Americans over $4 Billion in straight costs each year.The Sun Products Corporation is the first decipher of laundry products to answer this problem and provide proven results that using fabric softener lengthens the overall life and quality of clothing. After washing, the unique additive in our fabric softener remains on the clothes. This will allow protection from dangerous UV rays, immense desiccated and iron heat, daily usage, as well as future laundry cycles. Though our brand Snuggle, we shall provide this in a new product line under the registered brand name Snuggle Dri, which not only provides the advantages stated above but also creates a water repellant coating. No separate product on the market offer similar results along with trusted quality and assurance of Snuggle. The CompanyThe Sun Products Corporation was founded in 1975 as Huish Detergents Inc. by way of Wilton, Connecticut. The Sun Products Corpo... ...ed on detailed financial contriveions, Snuggle Dri will require $300,000 in start-up capital, but will bring in positive gold flow practically instantaneously which will handle any unexpected expenses and gen erate profit by the end of socio-economic class 1. By the end of Year 3 the brand will be generating $30,000,000 in sales with a sizeable net profit.Sales - Sales growth is projected at a constant rate of 90% annually, which based on growth from existing channels of distribution and positioningOperating Expenses - After the first 24 months we project an increase in operating expenses caused by higher advertising, marketing, and promotion costsInventory Turnover - We will launch with a test run with leverage of 30,000 gallons of Snuggle Dri. We will keep this as a minimal inventory stock at our distribution hub. On average, we will have three months deserving of inventory on hand.